Super Foodies is an Italian collectible card and figure promotion produced in 2019 and published by Edis SRL in partnership with the supermarket chain Esselunga. The promotion ran from May 12 to June 26, 2019. Customers who spent at least 25 euros and presented their Esselunga Fidaty loyalty card received a package containing one three-dimensional figurine and one Super Foodies playing card. The characters in the series are anthropomorphic fruit and vegetable superheroes, with the collection designed to encourage children to eat healthy foods. The complete set comprised 24 three-dimensional figures plus playing cards, with additional bonus and Golden Card variants available. The figurines were manufactured from recycled plastic and the cards from FSC-certified paper, making the environmental angle part of the product's branding. Collector albums, tin boxes, and standalone card packs were sold separately in-store. As a short-run promotional item, the game component received little critical documentation beyond Italian hobby collecting communities.
Source: www.celomimanca.it/album/794